Distinguishing Your Online Company Presence Through Social Media

There’s a right way and a wrong way to introduce your company to the social media world. When your company decides to adopt a persona within social media, I highly recommend doing some research first both outside of your company and inside of your company. Outside of your company, you’ll want to research how companies have succeeded in social media, and inside of your company, you’ll need to consider who the best person would be to run your campaign, what attitude you will be displaying, and how you will interact with your followers.

I have compiled a list of important factors your company should consider before you dive into the social media ocean.

– What image do we want to display? – Some companies have taken the business world by storm sharing in humor with their followers while others have taken the successful route of being ultra-informative and helpful to the public. There are also companies that focus on promoting green living or volunteer work. Whatever your company chooses to focus on, the important thing is to stick to it once you’ve made your decision. Establishing a clear company image with your followers is very important.

– Which employee should run the show? Should we bring in an outside source? – One of the most important decisions your business can make when launching a social media campaign is who will manage it. Some companies go the route of bringing in a professional to handle the job. This can have its benefits as this professional will have relative experience in how to properly handle a campaign like this. However, in my opinion, promoting from within presents the best option. The correct and experienced employee will have a better understanding of the appropriate image to portray, what your customers want to see from your company, and a loyalty to you and your customers that you won’t find hiring an outside company.

– Is our company prepared for open critique? – In a general sense, most established companies are used to a certain amount of criticism from their customers and have adapted ways to approach this criticism. Establishing a social media profile for your business will open up a new can of worms like you’ve never seen before. While this is not necessarily a negative thing, your company needs to ensure that you are prepared to answer to your customer’s comments and criticisms. Social media provides an open forum for customers to communicate with you and with fellow patrons. Hopefully you will see more positive feedback than negative, but when you incur an unhappy customer how your company publicly handles it can either greatly help or hurt your image. Be sure to create a customer satisfaction outline in advance designed specifically with your social media campaign in mind.

– What is our marketing strategy exactly? – When it comes to social media – marketing simply isn’t marketing anymore. Consider taking the anti-marketing approach. Your followers don’t want to have sales pitches hurled at them repeatedly. Rather, they want something in return for promoting your company for you. What is your company going to do for the consumer? Some companies choose to provide endless coupons to their consumers. Other companies have taken the route of simply providing humorous relief. Then. you also have your companies that give great advice day in and day out. What is your business prepared to offer to your patrons in return for their loyalty?

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Painting – One of the Easiest Ways to Update a Home

Painting, in the interior or exterior, is undoubtedly one of the easiest as well as cheapest ways to update your New York home. It serves as an ideal task to undertake whether you are sprucing your home up for a sale or just wants to add a splash of cool change and heighten the quality of everyday living for the family. Though easy, it does not come risk-free. To avoid the pitfalls, this article lays out things you need to know about home painting ideal whether you are in Manhattan, Long Island, Queens, Brooklyn or Staten Island.

A quick project with a great impact, home painting is among the most popular improvements that many homeowners do themselves. But unfortunately, not all end up with results to envy. Some might need to do a back job immediately or issues might arise some days or weeks after the project has been finished. Then they wonder, “How did that guy on the Internet make it look so easy?” The answer: he is an expert on what he is doing and he has been doing this for a living.

Looks can truly be deceiving, and this cliché goes well with home improvements. Painting is not merely applying paint to the walls. The job involves thorough preparation of the walls and putting the color on is just a small part of the project. And if you decide to be more stylish, various techniques and methods will be used. When deliberating on going DIY versus hiring a qualified painter, never underestimate what the project requires. Do you have the knowledge, right skills and experience to do the job right the first time?

As was said, painting is the one of the cheapest home improvements there is. Would stretching that budget a bit to accommodate labor costs really hurt? Think about the money you’d have to spend on quality rollers, brushes and other supplies. Add the time and effort you would have to allot to research, buy supplies, try to learn things, finish the project up and clean all the mess. These and a lot more are the real costs of the project. Now, would you rather get a high quality job done in the most timely and efficient manner courtesy of a hired painter, or would you rather pinch those dollars and do all the work all the while praying that the results would be satisfactory?

To get the most value for your hard-earned money, you also have to do your part and go through the contractor selection carefully. Hire a painter with the right set of qualifications to do the home painting for you. Check for membership standing and any unresolved issues reflected at your local Better Business Bureau. Know how long the painter has been in the business and take the time to visit references to see how well the painted walls stood the test of time and how satisfied the homeowners were. Choose a painter with a good reputation to back up the quality of painting work he delivers and the proper professional ethics that he adheres to.